Visit West Lothian publishes new tourism strategy to 2030

Visit West Lothian has launched Visit West Lothian 2030, a new tourism strategy setting out a shared vision for the future of the visitor economy across West Lothian.

The strategy provides a framework for developing a sustainable, collaborative and resilient tourism sector, bringing together businesses, communities and partners to strengthen West Lothian's position as a year-round visitor destination.

Aligned with Scotland Outlook 2030, the strategy focuses on growing the visitor economy responsibly by enhancing visitor experiences, supporting local businesses, celebrating the area's unique heritage and landscapes, and encouraging longer stays and repeat visits.

Visit West Lothian 2030 marks the start of a collaborative programme of work to deliver the strategy's priorities over the coming years, helping ensure tourism continues to contribute to the local economy while benefiting communities across West Lothian.

The full Visit West Lothian 2030 strategy is now available to read and download via the Visit West Lothian website.